This was the third international

Photo Metadata Conference

"Metadata in a Multimedia World"

4 June 2009

Dresden, Germany (Europe)

The programme of the third international Photo Metadata Conference continued the discussions from previous years: metadata is crucial to business and having a common set of fields and terms across as many involved parties as possible highly improves the value of any content. But the media business is moving forward and the buzz word of media convergence is becoming real: primarily driven by the requirements of web publishers the exchange of visual media using photos, graphics and video is merging into a single business. What does this mean for those who have a stake in this business across media types, do we have to go back to the drawing board to create a new set of common metadata?

The Photo Metadata Conference 2009 discussed a path to the future for cross-media metadata - see all details and all given presentations on the Programme page.

• What is video metadata? And how does it relate to photo metadata?
  This section will explaned which metadata schemas are available for video content and how they relate to existing photo metadata schemas like the IPTC Photo Metadata and Exif.
  Speakers represented companies which are in the business of exchanging and syndicating video content from different sources.
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• Getting a handle on video metadata!
  This section set a focus on how video metadata can or may be stored with the digital video content – and how metadata could be created for still images retrieved from video. Further it will be discussed how metadata delivered from imaging devices can be easily ingested into production systems.
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• How to automate the creation of metadata?
  More and more metadata fields are available for use, but who will do the metadata entry? Low cost outsourcing is one approach, but another growing trend is to use automated methods.