(with links to the presentations
as a single PDF or in a ZIP archive
- as of today a few presentations are missing, will
be followed up)
by the Conference chair Stephane Guerillot (AFP)
- IPTC Chairman
Trampe, head of the photodesk of "Stern", a
German general interest magazine: "When the picture
tide rises - how to get grips on quick selection and processing of
Reports from metadata
users about their practical experience with speakers
from photographer associations, picture agencies, newspapers and pre-print
Riecks: "Metadata - a stock photographer's view"
Stock photographers need to ensure that their images are properly and
permanently identified with all essential information, particularly
creator contact and descriptive information. Once the images leave
their desktop however, file names get changed and quite often metadata
is inadvertently or intentionally altered or stripped out. Stock images
are especially vulnerable. The volume of imagery created by stock photographers
coupled with the loss of control over what happens to the embedded
metadata once their image files are posted online and widely circulated
means that industry-wide adoption of metadata is needed.
Krogh : "Next Steps in Metadata Standards - a User's Perspective"
present an outline of possible improvements to universal metadata standards,
based on the work he has done in the field consulting with photographers,
as well as his work with software manufacturers. The first part of
the talk will cover immediately feasible standardization - a presentation
of widely-used XMP-based schema that can be integrated into the IPTC
standard. He will also speak about some longer-term solutions that
can be provided by standardization, such as the incorporation of crowdsourcing
mechanisms, versioning control, and web 2.0 integration.
Span (The Mirror, UK): “The use of EXIF metadata in a
Trinity Mirror now run a completely ICC based colour managed workflow
across all their national newspaper and magazine titles. The
group have recently launched a major investment programme in new presses
at all national press sites with a view towards facilitating increased
colour pagination. The use of embedded EXIF information on incoming
picture files would further enable the improvement of colour reproduction
and enhance quality across Trinity Mirror titles.
R E A K .
Leidicke (BVPA, Germany) : on stock photo agencies and photo
Bacon (Reuters): Does meta matter to Reuters?
The answer is yes! And the Reuters presentation will detail
why. It will discuss our editorial process, from creation
to delivery, and the important role that metadata plays in the
journey from capture to ca$h. Pit-stops along the way will
highlight real issues that need solutions. It will explore
how to add further value to the 1,500 pictures moved daily. Reuters
news and information reaches one billion people every day.
Reports from photo
metadata standardisation bodies about the current
state and future developments:
Steidl / IPTC:
"IPTC 'Headers' and the IPTC Core"
The IPTC published its first metadata schema for photos in 1991 and the IPTC
Core provided an update in 2005. Both are still the most widely used metadata
schemas for professional news photos and many software applications implement
them. Michael will provide an overview of both standards and will outline how
the IPTC creates and maintains standards.
Löffler / IPTC
Photo Metadata White Paper"
In 2006 the IPTC decided to take its photo metadata standards one step further.
For this purpose it created a White Paper to collect use cases, business requirements
and to define a set of "open issues" to be discussed with photo pros
and software vendors. Harald will make the first public presentation of the paper.
||L u n c h b r
e a k
Sedlik / PLUS:
Picture Licensing Universal System (PLUS) - International Metadata
Standards for Expressing Image Rights"
In this presentation, PLUS Coalition
President Jeff Sedlik will provide a technical overview of the PLUS
standards, and describe the integration of PLUS image rights metadata
within applications used for image capture, editing, management, e-commerce
Saunders / BAPLA: "Where's
the Label - Metadata for Picture Libraries and Publishers."
Since digital images took over the image marketplace there has been
a problem with labelling. The three C's - Caption, Copyright and Credit
- have either disappeared altogether or are hidden amongst the many
metadata fields now available. BAPLA and the British publishers association
body Pic4Press got together to recommend a number of key fields for
image supply to publishers, using the IPTC Core fields as the basic
standard. Sarah Saunders, Chair of the BAPLA Metadata Group explains
the panel and the reasons for its development.
Reports from photo
metadata implementers about available products
and the development of future technology with speakers from makers
of image management software and photo camera makers.
Penikis / Adobe
Systems Inc.: "Overview of XMP and how Adobe products
make use of it"
Extensible Metadata Platform - XMP:
Understand how Adobe XMP provides a
common language for metadata information exchange. Learn how to take
advantage of multiple metadata
standards and how to define your own. Explore how partners and developers
are building XMP based solutions and workflows.
Schorr / Apple
Inc.: "How Apple photo applications and Mac OS manage photo
Metadata provides powerful ways to organize, catalog and search for
photos -- but many photographers fail to include essential metadata
with their images because the process is too complex and cumbersome
with most of today's photo tools. Schorr will demonstrate how Apple
has worked to reinvent the way metadata is applied, displayed and embedded
in a deadline-driven workflow, so that photographers can easily take
advantage of metadata standards in their everyday work.
Maeno / Canon: "How
professional Canon cameras generate and manage metadata"
A case study for the Exif file recorded by digital cameras of Canon
and file management using Exif metadata.
R E A K .
Molinari / Fotoware: "How
Fotoware software manages and processes photo metadata"
Clemens Molinari will premiere FotoWare's new metadata schema and configuration
tools, labeled MDC (Metadata Configuration). MDC is based on XMP and
allows elegant and flexible multi-standard, multi-namespace, multi-lingual
handling of metadata. It consolidates all metadata manipulation within
a workgroup, minimizing setup labour and offers straightforward system
integration and several workflow automation features.
Stig/ Hasselblad: "Hasselblad
cameras and photo metadata"
The talk looks at the evolution of metadata handling in Hasselblad's
products, with special focus on implementation of the IPTC Core. Perspective
is drawn from current product line to future developments, based upon
Hasselblad's ambition to deliver world class images and to support
the image business of the photographer in all respects.
Weisberg / Microsoft: "How
Microsoft photo applications and latest Windows versions manage photo
Metadata is at the core of digital imaging, and is the key to effective
organization, searching, sharing, and seamless workflows. Josh Weisberg
will demonstrate how Windows Vista delivers significant improvements
in how photo metadata is handled, and the implications for both photographers
and technology companies.
discussion on which actions are required to improve the photo
workflow through the use of enhanced metadata.
||Conclusions and outview